A brand is lasting, recognizable, and distinguished. It is an emotional and transcending concept that associates your name with a set of feelings or beliefs.
My work leads me into collaborations with people of all age groups, however my primary focus has been mid-careerist, executives and entrepreneurs who are looking for their next big move. As a coach, my job is to help you to harness the talents, skills and knowledge that you already have and to help you sort out your options and explore new possibilities.
So, here’s the big question: Why Marva?
Something About those TOYS!
Do you remember when Jack Nicholson as the Joker in the 1989 Batman movie expressed appreciation for Batman's toolkit, “Where does he get those wonderful toys?”
Okay, my tools may not be quite as dynamic as Batman's 'toys', but they provide a unique approach that leads to a memorable and results-driven experience.
All of my coaching engagements begin with a 360 assessment that describes who you are in the career marketplace as seen through the eyes of others: your current brand.
After we have assessed where you are, we chart where you want to go: VISION. I use graphical workbooks (Career or Personal Compass) to help you unleash your creative genius in developing actionable goals that will help you achieve the vision.
There’s always homework! Depending on your needs, I incorporate video clips, games and other activities that help inform our work together in the direction of accomplishing your goals.
BRANDING FOR THE ‘T’
The work required to brand the T-shaped professional aligns well with Michael Porter’s Generic Strategies (PGS), one of the most popular tools used when conducting a competitive analysis in any industry. The PGS model asserts that companies usually choose to maximize
their profit through 1) pursuing a cost leadership strategy where the company prices its products or services at a lower level than the competition; or, 2) offering a differentiation strategy that focuses marketing efforts on quality and uniqueness in relation to specific aspects of products or services.
The T-shaped professional should never compete based on price, simply because there's no need. The sheer nature of their training lends itself to a differentiation strategy – which at its bare bones is the heart of what branding is all about – identifying what makes you different and special (the broad aspect of the T) and marketing those unique characteristics to your vertical target audience (deep T).
Services: Your Personal Brand Ambassador
Personal Brand Coaching
Reference: Porter, ME, 1985, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press