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February 11, 2017

Working with a client, I was reminded of the following article that appeared in the AARP magazine a few years ago. These 5 Self-Branding Essentials were written by Andrew Reiner...(although I did not say "plaster yourself all over social media") -- nonetheless, the str...

March 19, 2016

Everyday millions of Americans start the day reaching for a cup of coffee.  Some of us cannot even transform into a human being without it.  This delicious drug accounts for $18 billion in sales each year in the US.  Those of us who reach for that Grande Caramel Macchi...

March 22, 2014

You've heard it before, “Perception is reality!” The video posted below was an experiment conducted in 2007, at Washington DC’s L’Enfant Metro station where a man performed six classical songs for 45 minutes on a violin. Some people stopped and listened, most scur...

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March 22, 2014

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Starbucks: Is Your Brand Worth More Than Just a ‘Cup of Joe’?

March 19, 2016

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