Working with a client, I was reminded of the following article that appeared in the AARP magazine a few years ago. These 5 Self-Branding Essentials were written by Andrew Reiner...(although I did not say "plaster yourself all over social media") -- nonetheless, the strategies identified by William Arruda, Catherine Kaputa, Deborah Russell and myself are still valid...so I dusted the article off and decided to share for anyone in need of a few ideas on personal branding. I l

Everyday millions of Americans start the day reaching for a cup of coffee. Some of us cannot even transform into a human being without it. This delicious drug accounts for $18 billion in sales each year in the US. Those of us who reach for that Grande Caramel Macchiato with extra froth are paying in the $5.00 area at our local Starbucks. Why are we willing to pay $5.00 from Starbucks instead of $3.00 at McDonald's for what is relatively the same product? Or let's take tha

You've heard it before, “Perception is reality!” The video posted below was an experiment conducted in 2007, at Washington DC’s L’Enfant Metro station where a man performed six classical songs for 45 minutes on a violin. Some people stopped and listened, most scurried on to meet their busy schedules, and 27 people placed money totaling $32 in the violinist' tin cup. Only one person recognized that she had been treated to a free, unpublicized concert by violin virtuoso Joshua

What is it about a New Year that inspires new thinking, new approaches and fresh ideas? Well, I am no different than most. So, here is my list of fresh ideas and new approaches for the New Year: Use talking avatar to spiff up my newsletters :) Expand branding services to small businesses and entrepreneurs. Collaborate with a friend to write a niche book on networking. License my 3-act play for college students (It's a dialogue about language--the good, the bad, and especially