Starbucks: Is Your Brand Worth More Than Just a ‘Cup of Joe’?
Everyday millions of Americans start the day reaching for a cup of coffee. Some of us cannot even transform into a human being without it. This delicious drug accounts for $18 billion in sales each year in the US. Those of us who reach for that Grande Caramel Macchiato with extra froth are paying in the $5.00 area at our local Starbucks. Why are we willing to pay $5.00 from Starbucks instead of $3.00 at McDonald's for what is relatively the same product? Or let's take tha
Perception is Reality
You've heard it before, “Perception is reality!” The video posted below was an experiment conducted in 2007, at Washington DC’s L’Enfant Metro station where a man performed six classical songs for 45 minutes on a violin. Some people stopped and listened, most scurried on to meet their busy schedules, and 27 people placed money totaling $32 in the violinist' tin cup. Only one person recognized that she had been treated to a free, unpublicized concert by violin virtuoso Joshua
