

What We Can Learn about Personal Branding from Dennis Rodman
When we think of Dennis Rodman, there are two or three words (besides dominant rebounder and defender) that thousands of people associate with him: Outrageous Bad Boy. How did he earn this moniker? Although I do not agree with his antics or politics, Dennis Rodman provides an excellent opportunity to identify the elements of developing a memorable personal brand: Leadership, Visibility and Consistency The Personal Brand Dennis Rodman Rodman was a leader in his marketplace, t