Branding Yourself After Age 50 helps you apply commercial branding techniques to:
If you were a product, how would you brand yourself? In today's career marketplace, it is no longer appropriate to "look for a job;" you must brand yourself as a product in a very competitive marketplace.
Are you the best kept secret in your market? Define your vision and the life you want to create for yourself. Lay out a practical plan. Take a fresh approach with bold and imaginative ideas that really work. Focus on getting visibility for the product. Branding Yourself After Age 50 walks you through steps taken by corporations to build successful brands and helps you to apply them to your personal brand.
"A must-read for anyone at a crossroads in their professional life." -VP of Staffing and Human Resources, Bank of America
We can help you answer the critical personal branding and career reinvention questions:
Branding Yourself After Age 50 gives you three ways to kick-start your new direction:
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